Sunday, January 27, 2013

Gatorade


PepsiCo announced Friday that it is removing an ingredient in Gatorade after many consumers have complained about the ingredient. Brominated vegetable oil has been used in citrus versions of the drink to prevent the different flavorings from separating. Studies have shown that there are several possible side effects, like neurological disorders and altered thyroid hormones. The petition was started by Sarah Kavanagh, a 15 year old girl from Hattiesburg, Mississippi. PepsiCo has stated that they have been testing alternatives for the chemical for about a year due to feedback from customers, but has not found a serious health risk with B.V.O. It will be replaced by sucrose acetate isobutyrate, which is said to be more safe by the Food and Drug Administration. B.V.O. Is banned as a food ingredient in Japan and the European Union. The ingredient is also present in other drinks such as Mountain Dew, which they say they have no plan in removing it from.

I personally do not like having big long named ingredients and drugs in my foods. I've always tried to keep an idea of what. But this took me by a surprise like a lot of other things have in the past. My dad has told me that in some parts of Europe brominated vegetable oil is used in fire retardants, which scared me a lot. I'm greatly relieved that they are taking this out of the drink, and it's one step closer to banning it from our foods and drinks like it has been in Japan and the European Union.

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